President Donald Trump has announced a new linguistic direction for artificial intelligence, insisting that the term “super intelligence” (SI) replace “artificial intelligence” (AI). Trump declared that those who do not adopt this nomenclature would be seen as “enemies” of the White House, a position he shared via his Truth Social account on Thursday.
Trump’s decision to promote this rebranding stems from his belief that the traditional term “AI” does not accurately reflect the advanced nature of the current technology. While some companies, such as Meta, have already incorporated the term “super intelligence” within their operations, their use differed from a wholesale rejection of the term “AI.” The White House’s rebranding, underscored by an executive order signed by Trump, mandates that federal departments replace “AI” with “SI” in official communications to the fullest extent allowed by law. However, this order does not extend to private entities, considering the absence of legal backing to enforce such measures on non-governmental parties.
Despite this, certain industry players appear willing to comply. SpaceX CEO Elon Musk announced on X (formerly Twitter) that the company’s AI unit, SpaceXAI, would adopt the new terminology, changing its name to SpaceXSI, marking the second rebranding this year for what was initially xAI. Nevertheless, as of the latest updates, SpaceXAI’s X account still carries its original name, indicating a lag in the rebranding execution.
The response from other tech giants and AI leaders has been mixed. During a White House event, Nvidia CEO Jensen Wang stumbled over the terminology, inadvertently using “AI” before correcting himself to “SI” in Trump’s presence. On the other hand, OpenAI’s leadership seems less inclined to embrace the change. OpenAI President Greg Brockman referred to their work as developing “artificial intelligence” at the same event. CEO Sam Altman has also reportedly stated there are no immediate plans to rename the company, despite the ongoing dialogues about super intelligence.
The rebranding effort has drawn scrutiny regarding potential First Amendment implications, should the White House attempt to enforce this language preference in a punitive manner. Such an enforcement would likely clash with constitutional protections of free speech, raising legal and ethical questions.
As this narrative unfolds, the tech industry watches closely to see how various companies respond and whether there will be any significant alignment with the White House’s directive. This move by Trump serves as the latest illustration of the complex relationship between government policy and rapidly evolving technological frontiers.
For further insights and detailed information, you can read the original article [here](https://www.businessinsider.com/trump-super-intelligence-rebrand-enemy-white-house-2026-10).
